BRANDING • IDENTITY DESIGN • PRINT PRODUCTION

Hermies

A restaurant identity project developed for Hermies, a Houston dining concept inspired by Filipino culture, shared meals, and the feeling of gathering around the neighborhood table.
TEAM
• Jane Nguyen
• Eman Ghacham
• Howar Mena
• Sara Yekanizaree
ROLE
Graphic Designer

BRANDING CONCEPT

Many restaurants in Houston are heavily influenced by large chain dining experiences that can feel impersonal and disconnected from community and culture.

VISUAL LANGUAGE

The identity system combines textured photography, expressive typography, earthy tones, and printed applications to create a brand experience that feels welcoming and familiar.

BRAND APPLICATIONS

The final direction was applied across environmental graphics, print materials, promotional assets, and branded experiences to create a cohesive restaurant identity.
RESULTS
A Resturant Identity Rooted in Connection. Website here
Created to support the Hermies vision through branding focused on cultural warmth and a more personal dining experience.
VIEW MORE WORK
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